Full project here

I was browsing Pull&Bear, ready to shop, and thought: this could feel smoother—and why not add a collection that puts sustainability front and center, even in fast fashion? That spark became a weekend passion project: Planetwear.

I started with a quick UX audit (nav noise, promos competing, eco details buried), then explored a calmer look: soft earth tones, bold editorial type, and simple badges that make impact obvious. Because Planetwear leans on natural materials from eco‑friendly sources, I treated it like a mini brand—name, tone, visuals, and campaign pieces that feel fresh, not preachy. I also refined the site flow—cleaner filters, a shorter path to PDP, and a tidier checkout—so the shopping experience feels intuitive end to end.