Huge congrats, Kai! Top 1% with 230 pts is massive super inspiring for freelance designers like us just starting out. What’s the one thing that helped you boost your discovery score the most?
Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.
Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.
The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.