Partnered with Tide Clean Boost, a product line under Tide, a $5B+ global brand commanding over 30% of the worldwide laundry market, to develop a high-converting UGC ad script for TikTok. Led creative strategy from concept to script, identifying the highest-resonance pain point for Gen Z audiences and building a platform-native narrative designed to stop the scroll and drive action.

The creative strategy was validated through organic content testing. A "Summer Laundry Hack" video built on the same framework generated 2.4M views, 17K likes, and 6,822 new followers, with a 3.9-second average watch time on a 34-second video, a strong signal of sustained viewer interest well past the critical first few seconds.