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Partnered with Tide Clean Boost, a product line under Tide, a $5B+ global brand commanding over 30% of the worldwide laundry market, to develop a high-converting UGC ad script for TikTok. Led creative strategy from concept to script, identifying the highest-resonance pain point for Gen Z audiences and building a platform-native narrative designed to stop the scroll and drive action.
The creative strategy was validated through organic content testing. A "Summer Laundry Hack" video built on the same framework generated 2.4M views, 17K likes, and 6,822 new followers, with a 3.9-second average watch time on a 34-second video, a strong signal of sustained viewer interest well past the critical first few seconds.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
This is a short video ad I put together as a personal project to practice dynamic product editing. The main focus was on creating a fresh and energetic vibe for a beverage brand.
I experimented with crisp color grading to make the product pop, and added smooth motion graphics for the floating elements and text to give it a polished, commercial feel. Just a clean, fast-paced edit to bring a simple concept to life!
Excited to share a conceptual direction for @Momentini 🕊️
Inspired by the brand's mission of 'considered luxury’, I've developed a visual identity that bridges the gap between high-end editorial aesthetics and the nurturing warmth of new beginnings.
My focus was on an 'archival' feel-using a muted, organic palette and timeless serif typography to ensure the brand feels like a heritage keepsake from day one. Check out the full case study on my profile!
#VisualDesign #Branding #Momentini #QuietLuxury #EditorialDesign
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