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A contemporary Eastern-inspired printed collection designed for a client, developed as a Shamooz silk print collection featuring a refined mix of floral, tropical, paisley, and botanical motifs. The collection explores soft, feminine palettes with statement borders and digitally printed dupattas, developed across three-piece shirt, trouser, and dupatta sets, alongside a distinctive kaftan-style shirt and trouser ensemble. The prints balance traditional South Asian elements with a fresh, modern aesthetic.
The network for creativity
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The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
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Is this made with AI?
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I approached the project through Brand Strategy, Brand Positioning, and Brand Design, creating a distinctive visual direction around a bold geometric Logo Design, futuristic typography, and a high contrast visual system. The solution was expanded into Brand Identity & Guidelines, covering the Brand Style Guide, color system, typography, Brand Book, brand patterns, social media, digital applications, packaging, and stationery.
The result is a scalable Brand Identity system that gives FinForge consistency across every touchpoint allowing the team to maintain a recognizable, professional presence as the business grows, without needing to redesign its visual language for every new application.
Building a brand that stays consistent, recognizable, and relevant as your business grows? Let’s create an identity designed to work beyond the logo.
Perfect contrast between green and black it feels powerful
Congratulations nice job🎉🎉
SPLIT is a self-directed brand system that demonstrates end-to-end thinking, strategy through motion, applied consistently across every format.
So cool!!