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I managed the social media and Meta Ads strategy for Patislove and Patiswiss, focusing on building a visually distinctive brand presence while driving measurable performance across digital channels. The work combined creative direction with performance marketing, including content planning, campaign optimization, and audience targeting across platforms such as Instagram and Facebook. I contributed to developing high-impact visual storytelling aligned with each brand’s identity, while continuously analyzing campaign data to improve engagement, reach, and conversion rates. By integrating brand aesthetics with data-driven decision-making, the project supported both awareness growth and direct sales performance in competitive FMCG and confectionery markets.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Branding & Art Direction for a Modern Haircare Brand
I led the branding and art direction for a new European beauty brand redefining haircare through a skincare-inspired lens.
The concept was built around the idea of “hair care that feels like skin care”, elevating everyday routines into a refined, sensory experience. The visual language blends softness with precision: luminous skin textures, fluid product forms, and a minimal yet expressive typographic system.
As part of this project, I developed:
• Brand identity and visual direction
• Art direction for campaign imagery
• Tone of voice and key messaging
• Creative direction for product storytelling
Brands like Gap are showing that the strongest content today does more than showcase products, it turns fashion into entertainment.
I explored that idea by making a spec piece on my Super 8 camera, not just as a camera, but as an extension sitting at the intersection of tech, style, nostalgia, and utility.
But the bigger point for me as a creative strategist is this: good content direction is not about choosing what looks cool, it is about choosing what communicates best. Knowing when a concept calls for something cinematic, elevated, and story-led vs when it should feel lo-fi and socially native, goes a long way. Creative that performs is rarely accidental. The visual language, tone, pacing, and format all shape how a brand is perceived and how a viewer feels. When those choices are intentional, the message gets stronger.
The Super 8 as a creative extension not just a camera tool — that framing is everything. Intentional creative direction is what separates content that performs from content that just exists.
From $0 to $94K in sales — with just 1 video and 1 product page
How I helped a Shopify dropshipping client break through using a systematic Meta ads testing framework — no big budget, no guesswork
When the client came to me, they had a product but no clear direction on creative or targeting. I didn't start with assumptions — I started with data.
The beauty of Shopify dropshipping done right — you don't need 50 products and a complex funnel. One winning video, one clean product page, one focused product. That's the whole business.
This is the exact framework I bring to every e-commerce client — systematic creative testing, data-driven decisions, and a lean funnel built to scale.
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