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Taste Test
Explored two different hero directions for Surf Swappers, a community connecting surfers through home swapping, surf travel, and shared skills.
One direction focuses on a vintage, editorial surf vibe, while the other goes for a bolder, energetic, and immersive feel.
Which one would you choose?
1️⃣ Direction 01 or 2️⃣ Direction 02?
Would love to hear your thoughts 👇
2 voted
50%
2 voted
50%
4 votes
Closed
The orange-board hero already lands the home-swap idea in one line, and that serif weight feels editorial rather than startup-loud. Curious how Direction 01 treats the same promise.
Definitely Direction 1. The vintage, editorial vibe feels incredibly authentic to surf culture and naturally fits a trusted community platform.
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