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Spearheaded Conscious Company’s first Racial Equity issue, examining how equity intersects with business — and why it’s both a moral and strategic imperative.
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Social Media Marketing & Organic Growth: Green Widens
Executed a comprehensive social media growth strategy for Green Widens, focusing on building a community around sustainable solutions and environmental impact. My goal was to move the brand from a standard corporate presence to an engaging, lifestyle-focused digital identity.
The Strategy:
Educational Storytelling: Translated complex green initiatives into digestible 'Carousel' and 'Reel' formats using Canva and CapCut.
Community First: Developed a consistent engagement loop to connect with eco-conscious consumers and industry stakeholders.
Platform Optimization: Tailored content specifically for TikTok and Instagram to leverage the current algorithm's preference for 'Edu-tainment' (Education + Entertainment).
The Goal: To expand the brand’s reach within the sustainability sector and foster a loyal, active community that advocates for the Green Widens mission.
Results:
- Growth in Reach: Increased organic impressions by [Insert % or number] through strategic hashtag and SEO usage.
- Content Authority: Established the brand as a thought leader in the "Green" space through high-value informational posts.
- Consistent Aesthetic: Created a cohesive, earthy visual identity that immediately builds trust with the target audience.
Ready to grow your brand's impact while staying true to your mission? Let's build a social media presence that actually makes a difference. Invite me to a project to get started!
Content StrategyCanva DesignCanvaCapCutNotionsocialmediamanagercontentstrategycanvadesignsSocial Media Marketing
Brand Identity Direction — ORIGIN — Luxury NFT Marketplace
Complete brand direction for ORIGIN — a luxury Indian NFT marketplace built for serious collectors and creators demanding global exposure.
Brand Identity Direction — EDEN — Premium Organic Farming Platform
Complete brand direction for EDEN — a premium Indian organic farming platform connecting health conscious consumers directly with farmers.
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