For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

Mivov Dijital Marketing Agency Logo, 2024 A digital agency named after a cat. 🐾For Mivov, I didn't add a mascot, I found one hiding inside the name. The second "o" in "mivov" curls into a seated cat: ears, body, tail. One idea, carried across the whole brand.

"We came to paw the digital."

A 2024 project from my own work, just added to my refreshed portfolio. Brand identity is what I do, let's build yours.

This animated presentation is perfect.