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I made the website in a new and different style.
It does not look like a normal WordPress website.
It looks like a big digital magazine.
The first page feels like a movie about Boston homes.
It has big text, full-screen images, and a fun layout.
The gallery is dark and stylish.
Places look like floating cards that you can explore.
This design is bold and creative.
Do you like this new and modern idea?
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Looks awesome!
Every brand has a surface hierarchy and most companies invest in the wrong one first.
Here's what I mean:
Your brand lives on surfaces such as awebsite, pitch deck, social profiles, sales collateral, product UI, email templates.
Every one of these is a moment where someone decides whether to trust you or move on, but they're not equal and there's an order of operations.
Your website is Surface #1. It's where 80% of your prospects form their first real impression, before the demo, before the deck and before anyone on your team gets to explain anything.
If your site doesn't close the credibility gap, nothing downstream can fix it.
Surface #2 is your pitch deck and It inherits the expectations the website set. If the site looked like a Series A startup, the deck is fighting uphill no matter how good the content is.
Surface #3 is everything else like social, collateral, email signatures, conference booths. These reinforce. They don't establish.
The mistake I see constantly: companies spend $50K on a brand identity system, deliver a beautiful guidelines PDF, and then launch with the same outdated website they had before.
The brand exists in a document and it doesn't exist in the world.
A brand system isn't done when the guidelines are done. It's done when your #1 surface reflects the full system.
Everything else follows from there.
Hi daniel, i'm taking seriously posting here, any advise, just starting. I have 1700 on X so i want to replicate
I’m back with another design question for this podcast rental studio site I’m working on. In my last post, I shared two hero section options for the homepage. If you were about to reserve a studio, which booking layout would feel clearer and make you more confident to click “Book Woodgrain Studio” and why?
12 voted
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6 voted
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18 votes
Closed
The copy is overwhelming tho
The whole layout is crowded
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