The objective of this project is to develop a packaging layout for Panettone that conveys the classic, traditional and vintage essence of the product. The packaging must evoke feelings of nostalgia, elegance and quality, providing consumers with a unique experience when purchasing and giving panettone. Use classic and sophisticated colors, such as shades of gold, brown, dark red and moss green, that refer to the Christmas season. Include vintage elements such as arabesques, ornaments, stars, pine branches, bows or satin ribbons that add a classic and traditional touch to the packaging. Consider including Christmas-related illustrations, such as Santa Claus, reindeer, bells, gifts, snowmen, to reinforce the festive and traditional atmosphere.

The main target audience is adult consumers, of both sexes, aged between 25 and 60, class A, who value tradition, quality and appreciate panettone as a special delicacy for the Christmas period.