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Built a full ecommerce website for PP Jewellers, an India based jewellery brand. The goal was to give their collection a premium online presence that builds trust instantly and makes buying feel effortless. Product pages designed to highlight craftsmanship, with a clean checkout flow built to reduce drop offs and increase conversions.
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Maevi is an Australian everyday-jewellery brand built around durable, waterproof, 18K gold-plated pieces. I designed and developed their full Shopify storefront end to end - a beachy, editorial look that converts.
Scope:
• Custom Shopify theme (Liquid) home, collections, product, and bundle pages
• Conversion-focused product pages: Afterpay, trust badges, "Pairs Well With" cross-sells, reviews
• Bundle/save system to lift average order value
• Fully responsive across mobile, tablet, and desktop
• Clean component system so the brand can scale to 48+ products without breaking layout
The result is a fast, on-brand store that feels premium but stays effortless to shop - matching how the brand wants customers to feel about the jewellery itself.
Beautiful work. The balance between a premium editorial feel and a conversion-focused shopping experience is really well executed. I'm curious what feature had the biggest impact on improving the customer journey?
Project: Good Huis Co
Role: Senior Shopify Developer
Overview Technical optimization and scaling for a premium Australian homewares brand. Evolving the store’s architecture to handle high-value furniture data.
Key Contributions:
Dynamic Data: Engineered product pages to pull Lead Times and Stock Status dynamically via Shopify Metafields.
Care Dashboard: Developed a custom tabbed interface for material-specific product maintenance instructions.
PDP Optimization: Integrated Afterpay and custom accordion drawers for technical specs and a clean purchase path.
UX Refinements: Implemented global marquee tickers for transparency and advanced brand filtering in navigation.
The Result A high-performance furniture storefront that balances complex technical data with a minimalist, high-end aesthetic.
Really impressive work. I especially like how you handled complex product data without compromising the clean, premium feel of the storefront. What was the most challenging part of balancing functionality with the minimalist aesthetic?
Curious — what tool do you use for recording project demo videos? This one was recorded with Recordly
Challenges
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