A beauty ecommerce storefront for a botanical skincare brand that sells its own line, not a catalogue.

Skincare buyers read the ingredient list before they read the price. This concept serves a shopper who lands on the brand site, wants proof the formula does something, and still expects to reach the cart without leaving the home page. Two screens of one home page. A serif hero states the promise over the two lead jars, with one button into the essentials and a B2B entry in the nav. Below, three product cards carry prices, and a featured band puts a portrait beside an add-to-cart. Cream, olive and terracotta do the botanical work.

Selling one brand makes the home page the whole funnel. Would you keep prices on the recommendation cards, or hold them for the product page?

Keep prices on the recommendation cards. Botanical skincare buyers are already reading ingredient lists before price, so they are not price-shy, they are proof-shy, and making them click through just to see a number reads as friction, not premium positioning. Hide the price when...

@Figma to @Shopify with @Instant, feels like designing at light speed if you are fast enough, you can design each section while the next one gets built with @Instant AI is the part I love the best while using AI, adding my human touch and personal taste say NO to e-comm generic design flop turn on sound 🔈

the faq block makes the page easy to use