𝗠𝗮𝗺𝗮 𝗧𝗼𝗹𝗮'𝘀 𝗞𝗶𝘁𝗰𝗵𝗲𝗻: 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮 𝗡𝗶𝗴𝗲𝗿𝗶𝗮𝗻 𝗙𝗼𝗼𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗕𝗿𝗮𝗻𝗱. 𝙈𝙖𝙠𝙞𝙣𝙜 𝙝𝙤𝙩, 𝙝𝙤𝙢𝙚-𝙘𝙤𝙤𝙠𝙚𝙙 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙮 𝙛𝙚𝙚𝙡 𝙧𝙚𝙖𝙡 𝙞𝙣 𝙪𝙣𝙙𝙚𝙧 𝙖 𝙢𝙞𝙣𝙪𝙩𝙚.

𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 Delivery food has a reputation for arriving cold and bland. And when you crave party jollof or puff-puff at 11pm, you're left hunting for a vendor. Mama Tola's Kitchen, a fictional Nigerian home-cooking and delivery brand, needed to show that it does things differently: food you grew up on, delivered hot, at any hour.

𝗪𝗵𝗮𝘁 𝗜 𝗺𝗮𝗱𝗲 A brand animation video that carries the brand's story from craving to doorstep. It includes styleframes, a full mood board direction, and motion design for every scene.

𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 📌 Script first. I read the script for emotion before information. A hungry man can be an angry man, but he can also be a sad man, and the video needed to feel both. 📌 Every frame carries meaning. The opening frame shows who's hungry, including the growl of the stomach, and each following frame gives visuals to the script's words. 📌 Styleframes before animation. I locked the look first (colour, type, mood), which kept the whole video consistent.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 A video that makes viewers curious, and that shows how a delivery brand can feel personal and trustworthy.

𝙏𝙝𝙞𝙨 𝙞𝙨 𝙖 𝙨𝙚𝙡𝙛-𝙞𝙣𝙞𝙩𝙞𝙖𝙩𝙚𝙙 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙥𝙧𝙤𝙟𝙚𝙘𝙩 𝙛𝙤𝙧 𝙖 𝙛𝙞𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.

𝗢𝗽𝗲𝗻 𝘁𝗼 𝘄𝗼𝗿𝗸: brand animation and explainer videos for food brands, fintechs and startups.

Voiceover : Sarah Esesuru

#ikoawajiconfidence #MotionDesign

At AINDA, the bill arrives in a coffin, sauces share a pair of frames, and napkins come out of a top hat.

The identity takes shape through the objects and the small surprises they bring to the table.