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Together with Billie Bonkers, we translated a complex mobility policy for the City of Turnhout into a clear and accessible 120-second animated explainer.
The animation explains how the city is working toward a more accessible, liveable, and future-proof Turnhout. By simplifying policy language, structuring the information, and using approachable visuals, we made the plan easier to understand for a broad audience.
Our role focused on turning complex information into a clear animated narrative that informs citizens without overwhelming them.
Super cool work 🙌
Thank you so much!
Translating a mobility policy document into a 120 second explainer without it turning into a wall of text on screen is genuinely hard, and the isometric city illustration style makes it feel warm instead of bureaucratic. How involved was the city in reviewing the script versus just handing you the policy doc?
Thanks! The city was mainly involved in fact-checking the animated assets, such as traffic directions and other practical details. We worked closely with the communication agency responsible for the broader campaign around the new circulation plan. Because they knew all the ins...
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