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Most security brands look the same, with overused tech icons that symbolize “protection.”
With Authox, I wanted something more intentional.
The challenge was to design an icon system that feels structured, precise, and intelligent without relying on clichés. Instead of drawing literal symbols, we built a dotted grid language. Each icon grows from a controlled matrix, forming clear shapes through alignment and repetition.
The result came exactly as I had envisioned: an iconography system that resembles infrastructure.
I like this 😍
Thank you!
Thanks, Ciro!
good work! wonderful!
Glad you like it!
🙏
Interesting concept. Great work!
Appreciate it!
Great work! well done
🙏
"Iconography that resembles infrastructure" is such a precise and elegant design brief — and the dot-matrix icon execution delivers exactly that. It communicates security through structure and precision, not through padlocks and shields. That's the kind of intentional design thinking that separates good brand work from great.
This is such a generous read, thank you. We felt that if reliability is infrastructure, the iconography should behave like it too. I’m happy it resonated.
super!
🙏
This is Insane
Thanks, Houssam!
Great work!
🙏
Well done!
Thanks, Sabir!
welcome!
I really like the idea, that's hella creative 🔥🙌
Appreciate it!
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Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
Taking the colour palette straight out of the imagery is key 🔑 - love it
KILN - CONTEMPORARY CERAMIC STUDIO BRANDING.
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