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OCA Studio is a sustainable architecture and interior studio that seeks to create spaces where aesthetics, comfort and nature coexist in a balanced way. The brand starts from a minimalist and sensory approach, valuing natural materials, soft lighting and a more conscious relationship between the space, the resident and the local culture.
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Creatives on Contra have earned over $150M and we are just getting started
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I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.
The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.
First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.
Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.
No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.
The back label carried ingredients, actives, and every mandatory without losing the premium tone.
Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...
A few highlights from part of my fav projects I’ve worked on over the past few years. Some of them are brand identity, some websites+brand identity products.
Different industries and different stages, but the goal was always the same: build crispy, flexible visual systems that scale cleanly from screens to physical materials.
Watching the best design of the day.
Oasis — Padel & Tennis Booking Platform
Oasis is a court booking platform for padel and tennis clubs — members can select a court, check availability, and confirm payment in one streamlined flow. I designed the booking interface, built directly over real club photography.
Rather than placing the booking form on a neutral background, I anchored it directly over a full-bleed, golden-hour photograph of the real court. Before a user even looks at a date picker, they’ve already felt the atmosphere — that emotional context does more for conversion than any copy could.
The booking card itself stays intentionally minimal: court name, availability, surface type, date, duration, and price, in that order. No unnecessary steps between deciding and confirming. I used a distinct chartreuse accent — a departure from the green typically associated with sports apps — to carry through the primary CTA and a first-time-visitor promo card, giving the whole flow a bit of warmth and personality without slowing anything down.
Creative: Midjourney
Video: Flux
Animation: jitter
Woww I love the video in the back!! 😍