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What if customer data didn't just sit inside a CRM?
This concept explores an AI-native CRM that turns customer records into audience discovery, revenue opportunities, campaign recommendations, delivery simulations, and attribution insights.
Instead of manually filtering spreadsheets and building segments, the system continuously identifies high-value audiences, predicts opportunities, and suggests the next campaign to launch.
Designed around a simple idea:
Customer Data → Intelligence → Segments → Campaigns → Revenue
Exploring how AI could transform CRM from a database into a growth engine.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
Intro post, since apparently that's the thing here 😄
I'm Michael — UI/UX designer from Ukraine 🇺🇦, 4+ years in web products and e-commerce.
My day-to-day: designing interfaces people actually use. Not portfolio pieces. Real B2C flows, checkout conversions, dashboards, mobile apps 📱
Toolset: Figma (Advanced), AI-assisted prototyping, Lovable, rapid hypothesis testing 🛠️
What I care about in projects:
→ Clarity over decoration ✦
→ UX decisions backed by logic ✦
→ Collaboration that doesn't waste time ✦
If you're building something and need a design partner — let's talk 🤝
420*3= welcome to Contra. Cool to see here so muh talented designer
I’m exploring two hero directions for a Ferrari-inspired fashion landing page concept and testing which visual direction feels stronger.
Direction 1 uses the classic Ferrari red as the main brand moment. It feels bold, energetic, and instantly recognizable, with a cleaner fashion editorial layout.
Direction 2 shifts the experience into a darker, more luxury-driven direction. The black background makes the red feel sharper and gives the page a more premium, high-fashion feel.
Both directions have a different impact:
Direction 1: bold, iconic, energetic
Direction 2: luxury, dramatic, fashion-forward
I’m leaning toward Direction 2 because it feels more elevated and editorial, but I’d love to hear which one feels stronger at first glance.
12 voted
48%
13 voted
52%
25 votes
Closed
its actually a tough choice to make ngl. But i have to go with direction 2 as the colors are much more influenced by the main image
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