Early 2025, I was approached and helped Berally, a Social Trading platform. Their goal was simple, a quick launch website with 3D approach.
Turned out, it was not as simple as it looked like. The model was provided by customer and it was not optimized for the web at all. Almost half the time spent on the project was for cleaning up the model in Blender.
At the end, I learnt a lot about setting a requirement for client on choosing their 3D asset.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙