Brightpath Solutions is seeking a motivated and results-oriented Sales & Marketing Associate to help drive revenue growth and strengthen our brand presence. This is a hybrid, contract position ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and is comfortable juggling both sales targets and marketing initiatives.
Key Responsibilities
Identify and pursue new sales opportunities through outbound prospecting, networking, and inbound lead follow-up
Manage the full sales cycle from initial contact through to closing, including negotiations and contract finalization
Plan and execute marketing campaigns across digital channels (social media, email, paid ads) and offline channels where relevant
Create marketing content and materials in collaboration with the team (social posts, email copy, promotional materials)
Build and maintain strong relationships with clients, partners, and key stakeholders
Monitor and report on sales pipeline activity, campaign performance, and key marketing metrics
Conduct market research to identify trends, competitor activity, and new opportunities
Represent the company at industry events, trade shows, or client meetings as needed
Requirements
1–3+ years of experience in sales, marketing, or business development
Proven track record of meeting or exceeding sales targets (preferred)
Strong written and verbal communication skills
Working knowledge of CRM platforms (e.g., HubSpot, Salesforce) and marketing tools (e.g., Mailchimp, Meta Ads Manager)
Comfortable working independently with minimal supervision while contributing to a team
Bachelor's degree in Marketing, Business, Communications, or related field preferred (not required with relevant experience)
Strong organizational skills and attention to detail
What We Offer
Competitive contract compensation with performance-based commission
Flexible hybrid work schedule
Opportunity to make a direct impact on company growth
Collaborative, fast-moving team environment
How to Apply
Interested candidates should send their resume and a brief cover letter to enochsmithh@gmail.com.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
Google Ads E-commerce Campaign — Sales & Customer Acquisition
I managed Google Ads campaigns for an e-commerce business with a focus on increasing product visibility, attracting high-intent shoppers, generating conversions, and supporting online sales growth.
The objective wasn't simply to generate more website traffic. I focused on reaching users with stronger purchase intent and continuously improving campaign performance based on conversion data.
My Role
I worked across:
Google Ads campaign strategy
E-commerce & conversion-focused campaigns
Search campaigns
Performance Max campaigns
Keyword & search-intent research
Audience targeting
Product and offer promotion
Conversion-focused ad copy
Search-term analysis
Negative keyword optimization
Bid & budget management
Conversion tracking
Remarketing strategy
Campaign performance analysis
Continuous optimization & scaling
Campaign Performance
Across the e-commerce performance evidence in my portfolio:
Meta Ads E-commerce Sales Campaign — 1,000+ Conversions in One Month
I managed Meta Ads performance campaigns for a Pakistani e-commerce business, with the objective of generating online sales, increasing customer acquisition, and scaling conversions through Facebook and Instagram advertising.
The campaign strategy focused on reaching relevant shoppers, testing audiences and creatives, retargeting interested users, and continuously optimizing campaigns based on conversion performance.
My Role
I worked across:
Meta Ads campaign strategy
E-commerce sales campaigns
Facebook & Instagram Ads
Audience & customer research
Campaign and ad-set structure
Conversion-focused targeting
Ad creative & copy strategy
Product and promotional campaigns
Retargeting
Budget allocation & optimization
CTR and conversion monitoring
A/B testing
Campaign performance analysis
Scaling successful campaigns
Campaign Results
🛒 1,000+ sales conversions in a single month
📈 Peak CTR: 26%+
💰 PKR 1M+ monthly advertising budget managed
🎯 Campaigns optimized around conversion and sales objectives
The campaign demonstrated how the combination of audience targeting, compelling creatives, relevant offers, retargeting, and continuous optimization can turn paid social traffic into measurable e-commerce results.
My Approach
For e-commerce, I don't evaluate performance based only on reach, impressions, or clicks.
The goal is to connect advertising spend with actual customer actions and business growth, while continuously identifying opportunities to improve campaign efficiency.
This project demonstrates my hands-on experience managing Meta Ads for e-commerce sales and customer acquisition at scale.
Original campaign screenshots and detailed performance evidence are available on request.