**Title**

KG Lilly – End-to-End Branding & Shopify eCommerce Experience

**Overview**

KG Lilly was a full-cycle branding and eCommerce project where I handled everything from brand identity to complete website design and development.

The goal was to create a cohesive, modern brand presence and translate that into a high-performing eCommerce experience built on Shopify.

This project reflects my ability to combine branding, UI/UX design, and development into one seamless execution.

**The Challenge**

The client needed: A strong and recognizable brand identity. A clean, modern, and trustworthy website. A structure that supports product discovery and conversions. The challenge was to ensure consistency across branding and the digital experience while keeping the site fast and easy to navigate.

**My Approach**

1. Branding Foundation

Designed logo and visual identity. Defined color palette and typography system. Created a consistent brand language.

2. UI/UX Design (Figma)

Designed wireframes and high-fidelity layouts Focused on clarity, hierarchy, and conversion Ensured mobile-first responsiveness

3. Shopify Development

Custom theme design and implementation on Shopify Built responsive layouts across devices Structured collections and product pages Optimized performance and loading speed

**Key Features**

Clean and modern UI aligned with branding. Conversion-focused homepage and product pages. Fully responsive design. Scalable Shopify setup for future growth.

**Outcome**

Delivered a cohesive brand + digital experience. Improved user flow and product discoverability. Built a solid foundation for eCommerce growth.

**Important Note**

This project was completed approximately 3 years ago. Since then, the website has been migrated to a different platform, and the current live version no longer reflects my original work.

The visuals shared here represent the version I designed and developed.