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SD Jewels: Fine Jewellery Wholesale Portal (Shopify Development)
Overview
SD Jewels is a fine jewellery brand based in Australia, sourcing and manufacturing from India and Thailand for jewellers, designers and retailers. They needed more than a standard Shopify storefront. They needed a true B2B wholesale portal, with pricing protected behind verified login, streamlined catalogue browsing, and a proper system for handling custom manufacturing enquiries.
The Brief
Build a Shopify store where wholesale pricing stays hidden from guests, verified trade accounts get a smooth path to browse, filter and order at scale, and custom manufacturing requests can be submitted directly through the site instead of over email.
What I Built
Protected Wholesale Pricing & B2B Login
Product pricing is hidden until a customer logs in and is verified. Guests and unverified accounts cannot view prices or complete checkout.
Smart Collections & Category Management
A full collection structure spanning Diamonds, Rings, Earrings, Bracelets, Necklaces and Pendants, organised for fast navigation across a large catalogue.
Advanced Product Filters & Search
Custom filters by availability, category, diamond type, shape, carat weight, color and metal purity, so trade buyers can find exactly what they need in seconds.
Custom Manufacturing Request System
A dedicated enquiry form for bespoke and wholesale orders, capturing jewellery type, metal, diamond type, quantity, target budget, reference images and CAD files in one submission.
Custom Projects & Enquiry Management
A gallery showcasing completed, real world custom pieces, giving buyers confidence in the quality and range of work SD Jewels can produce.
Secure, Scalable & Performance Optimized
Built entirely on Shopify's core toolset, keeping the store fast, stable and easy to maintain as the catalogue and customer base grow.
Result
A clean, functional wholesale portal that protects pricing, gates checkout to genuine trade customers, and makes browsing and enquiring effortless for buyers who already know what they are looking for.
Live preview: https://e6nq7p-v1.myshopify.com
Skills and Tools
Shopify, B2B Ecommerce, Custom Filtering, Access Control, Wholesale Store Setup, Custom Forms, Ecommerce UX
Interested in a similar build for your brand? Feel free to reach out, happy to talk through your requirements.
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Taking your products online shouldn’t feel complicated. With Shopify, launching and scaling a high-converting digital storefront is seamless, secure, and built for speed.
Whether you are launching a direct-to-consumer (D2C) brand or transitioning an existing retail business online, a tailored Shopify website gives you:
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Stop losing potential sales to complex setups. Let’s turn your product catalog into an automated, revenue-generating machine. 🚀
👉 Ready to launch your custom Shopify store? Let’s build your storefront today!
𝗚𝗲𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗳𝗼𝗿 $𝟭: https://www.shopify.com/
Love this, Looking forward to a collab
"A full Shopify store design for Grove, a home decor and lifestyle brand focused on natural, intentional living. I designed the storefront around a calm, earthy aesthetic — warm imagery, soft typography, and layouts that let the products breathe.
The homepage features a striking full-width hero, a clear brand introduction, and curated sections for Best Selling Products, Best Collections, and category highlights like Rugs, Book Shelves, and Decor — making it easy for shoppers to browse by style rather than hunting through menus. I designed a clean product detail layout with color and style variants, quantity selection, and clear add-to-cart/buy-now actions to reduce friction at checkout.
To build trust and reduce pre-purchase hesitation, I included collapsible content sections covering shipping, care instructions, and brand promises, plus an email capture section to keep growing the customer list post-visit.
Result: A warm, on-brand storefront built to turn casual browsers into loyal Grove customers."
Skills used: UI/UX Design, Shopify Development, E-Commerce Design, Brand Identity, Landing Page Design, Mobile-First Design
Tools: Shopify, Figma
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What a friendly UI👍👍