A SLOW WEBSITE DOESN’T TELL YOU WHEN IT LOSES A CUSTOMER. Someone visits your website. The page t...A SLOW WEBSITE DOESN’T TELL YOU WHEN IT LOSES A CUSTOMER. Someone visits your website. The page t...
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Your homepage has about 10 seconds to answer four questions. If it cannot, most visitors will leave quietly — no complaint, no enquiry, just a closed tab.
So true for Shopify stores too. I'd add that on mobile, half those 10 seconds go to load time. A heavy hero video can cost you the visitor before the headline even shows.