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Day 1/20 — What if creators didn't have to wait for brands to find them?
Every day, thousands of creators post content.
They build communities.
They influence buying decisions.
They help brands get attention.
But there's still a problem.
Finding paid opportunities isn't always easy for creators.
Many creators don't know which brands are looking for someone like them.
And for brands, finding the right creators can also be stressful.
So I started thinking:
What if there was a platform where creators could discover campaigns that match their audience—and brands could find creators who genuinely fit their campaign goals?
That's the idea behind CreatorsRewards.
A platform where:
→ Creators create a profile and showcase their audience.
→ Brands launch campaigns and define what they're looking for.
→ Creators discover and apply for relevant opportunities.
→ Brands manage creators and campaigns in one place.
→ Creators get rewarded for completed campaigns.
But here's the interesting part for me:
This isn't just a creator marketplace. It's a two-sided product.
You have to think about the experience for the creator AND the brand.
How do you help brands find the right creators?
How do you help creators find opportunities worth applying for?
How do you make campaign expectations clear?
How do you handle trust, payments and campaign completion?
Those are the product questions that make ideas like this interesting to me.
Because a good idea is only the beginning.
The real work is turning that idea into a product people can actually understand and use.
If you're building in the creator economy, I'd genuinely love to hear your thoughts.
Would a platform like this make it easier for creators to find opportunities or are we solving the wrong problem? 👀
Day 1 of my 20 Days of Product Ideas series.
I’m Adeyemo Aduke a Product Designer passionate about turning complex ideas into simple, accessible and intuitive digital experiences.
Available for product design collaborations and opportunities.
#ProductDesign #CreatorEconomy #UXDesign #ProductThinking #BuildInPublic
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