A room with all bells and whistles... full PBR materials, screen space reflections, full lightingA room with all bells and whistles... full PBR materials, screen space reflections, full lighting
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A room with all bells and whistles... full PBR materials, screen space reflections, full lighting and photorealistic look in browser and just 5MB. If you would have asked me this 2 years ago I'd have said... 100% not possible.
The visual identity is starting to take shape, so I wanted to see how the logo could behave once it moves.
I explored two directions.
Option 1 is sharper and more engineered. Angular fragments build the mark, a controlled energy pulse moves across the frame, and the wordmark reveals with a more technical, performance-led feel.
Option 2 is quieter. Smaller movements, cleaner reveals, fewer elements, and a much more minimal sense of precision.
Same identity, two very different personalities.
I’m leaning toward one already, but curious which direction feels more YONU to you.
Exploring how the YONU mark behaves in motion while the identity is still developing makes sense. Are these intended for a short logo sting or a longer brand sequence?