ARGEIA A still-life campaign for ARGEIA, an artisanal jewelry brand. The visual direction explore...ARGEIA A still-life campaign for ARGEIA, an artisanal jewelry brand. The visual direction explore...
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A still-life campaign for ARGEIA, an artisanal jewelry brand.
The visual direction explores the jewelry through sculptural compositions, materiality and light, creating a refined and contemporary visual language for the pieces.
The campaign focuses on the relationship between form, texture and craftsmanship, transforming the jewelry into the central element of each composition.
My role: Creative Direction, Art Direction & Visual Development.
Tools: AI image generation, Kling AI & CapCut.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.