I installed and verified the Meta Pixel and all conversion events end to end, set up GA4 event mapping, wrote full UTM convention documentation so every paid and organic source could be attributed cleanly, and built out the Meta Ads Manager campaign structure across multiple audience segments. I also produced the ad creative, including static designs and AI-generated video ads, and ran revision cycles against founder feedback. They went from zero infrastructure to launch-ready paid acquisition in a matter of weeks.