The automation (the part that matters): an AI agent called Ask Vita that runs the whole enquiry. It's not a chatbot that answers a question and stops. It holds a real conversation, takes the full brief (occasion, date, servings, flavour, budget, even a photo for inspiration), then creates a clean lead and notifies the owner the second it lands. Behind it there's a proper lead pipeline (new to quoted to booked) and access rules so only the baker ever sees the enquiries.