I had a client who wanted to build an outsourcing platform, where contractors are hired overseas. He called the platform "asyst," and favored corporate, sans-serif typefaces. He chose this logo that illustrates the distance between the employer and the overseas workers, but also the connection between them. It's an uplifting visual of sending a message online to someone far away. My client chose this concept because the tone comes across as trustworthy, approachable, and kind, which is exactly how he wanted visitors to interpret his platform.