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The "Process & Strategy" Post
Defining stability and growth for Harikrushna Investment. 📈
For this brand identity project, the challenge was to create a visual mark that felt both traditional and modern. I integrated a rising financial graph into a bold "H" to symbolize client prosperity and market movement.
Clean typography and a palette of trust-based blues ensure the brand stands out in a crowded financial services sector.
Deliverables:
Primary & Secondary Logo Suite
Strategic Color & Typography System
Professional Brand Guidelines
Check out the full case study in my portfolio!
#BrandIdentity #GraphicDesign #FinancialBranding #Minimalism #SeniorDesigner
Nice design
Appreciate the kind words!
The network for creativity
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Good mooooorning!
My project just got featured on the Contra homepage
feels very special to see it there 🥹✨
Congratulations! I just had mine featured too! It's so exciting 😊
Supplementing work, not replacing it.
Brand Identity Project for Omemo.
Omemo is an AI Meeting Agent with a twist, it is designed for those who are on the fence about using AI in their work. Omemo useses it's 'Omemo Level' to give users complete control over how involved it is in their day to day workflow.
Their mission is to showcase that AI is here to help supplement work, not replace it. The idea behind the identity was to create a brand that didn't feel 'AI' and didn't feel intrusive.
Built on the foundation of the brand new core idea 'Elevating people not replacing them', I designed a full identity system that includes a custom logomark, colour palette, iconography set and UI elements.
Nice!
https://www.instagram.com/p/DXHVlpFDH8K/
Why does a holdings company need adventure in their brand? Let me explain 👇
Most corporate brands play it safe. Same navy blues, same serif fonts, same forgettable identity.
But adding subtle adventure elements: texture, bold mark, unexpected colour. It doesn't make you look unprofessional. It makes you look unmistakable.
Save this if you're building a brand that actually stands out in a boardroom.
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