The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Premium Luxury Brand Identity & Packaging Suite for 'Velor Knot'.
Project Overview:
Designed a high-end visual identity for a luxury fashion house, bridging modern sophistication with classic grace. The entire ecosystem focuses on minimalism, prestige, and premium appeal.
Key Deliverables Included:
Monogram & Logo System: Crafted a sleek, gold-accented geometric icon that serves as a powerful stand-alone luxury mark.
Premium Palette & Typography: Curated a high-contrast palette featuring deep charcoal blacks and gradient golds, paired with elegant serif and clean sans-serif typography.
Luxury Packaging & Product Naming: Executed structural layouts for premium shopping bags, silk pouches, and boxes, along with custom product line concepts (Ivory Grace, Noir Pearl, Blush Bloom, Rebel Chain)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 voted
41%
16 voted
59%
27 votes
Closed
Direction 2 for me — full-bleed photography creates that 'I want to be there' feeling instantly. Direction 1 is clean but Direction 2 has soul.
Threadline — an interactive visual journaling experience, with walkthrough video
project live demo link:
Link of figma project:
Figma X Contra challenge
Most journaling tools flatten memory into text boxes. Threadline turns memory into something you can see and touch. You enter a few real moments from your life, choose a thread color for each, and weave them into a canvas. The heavy ones show up as knots.
You can open a knot, sit with what it carried, and reframe it in your own words. Not to erase it.. just to hold it differently. When the thread softens, the memory stays. It just doesn't pull the same way. At the end you're left with a woven cloth made from your own story.
I built this for people who carry things they don't always know how to say out loud. Grief, change, loss, starting over.. those don't fit neatly into a journal entry. Sometimes it's tangled. Sometimes you don't know where to start. Threadline gives that a form: memories become threads, weight becomes tension, unresolved moments become knots, and reframed meaning becomes a gold stitch.
The flow: add your moments → choose thread colors → generate your Threadline → open a knot → reframe it → keep or share the cloth.
It's quiet on purpose. No streaks, no metrics, no gamification. Just a place to put what you've been carrying.
And honestly, if you're carrying something right now: you don't have to carry it perfectly. That's the whole point of this thing.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?