Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin. Portrait Layout - with the models as the main focal point and the copy placed alongside the image.

Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.

Which direction would you choose for Serein: Portrait Layout or Wide Layout?

Which one feels more memorable and trustworthy for a skincare brand?

Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?

Elegant Skincare Shopify Store Design

Built and optimized a polished Shopify store for a growing skincare brand, with a focus on creating a premium shopping experience and supporting long-term e-commerce growth.

The project included store planning, theme customization, product page optimization, app integrations, and performance improvements. Every part of the storefront was designed to make browsing easier, strengthen the brand presentation, and improve conversion opportunities across desktop and mobile.

- Custom Shopify store design and theme customization - Conversion-focused product page optimization - Mobile-friendly, responsive storefront - App and third-party integration - Store speed and performance improvements - Clean, premium visual direction for a skincare brand - Scalable setup built to support future products and growth