The difference between a $5K logo and a $20K brand identity: A $5K logo gives youThe difference between a $5K logo and a $20K brand identity: A $5K logo gives you
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Daniel G's avatar
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Daniel G Bright
max
• Mar 25
The difference between a $5K logo and a $20K brand identity:
A $5K logo gives you a mark. Maybe a color palette. A few font pairings. A PDF you'll open once and forget.
A $20K identity system gives you a decision making framework that scales.
Here's what I mean:
The logo is 5% of the work. The other 95% is the system that tells your team and every designer or marketer and agency you'll ever hire exactly how your company should show up on every surface and In every context.
A $5K logo needs you to be in every meeting to say "no don't do that"
A $20K system means you never have to say that again.
The companies that scale their brand are the ones with the best system behind it.
Which one are you paying for?
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Stephanie's avatar
Stephanie Asoegwu
pro
• 2d
The $20K identity gives you a framework to make consistent decisions. Such a real breakdown!
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