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Different design paths. Same destination. 🗺️
My journey into freelancing wasn’t linear - nonprofit work, agency life, then eventually freelance. Each stage shaped how I think about brand strategy today.
This piece is a quick tour of just some of my bottle packaging designs. Different identities, different strategies, but all built with the same objective: standing out on the shelf.
A little visual reminder that there’s rarely just one path in design.
(Audio on 🎧)
love these
Nice
Keep it up Monserrat!
That packaging is so eye-catching! The bold starburst and typography combo really pops. Love the whole vibe.
that bold starburst + the red and blue against the bottle is such a strong combo 🔥 "all roads lead to home" tagline is so good. this packaging has real shelf presence!
Different paths, stronger perspective.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
Why do metal gates have all those swirls?
Hint: it’s not just for the vibes.
Historically, those curves helped reinforce the structure by distributing tension through the metal.
Which is a surprisingly good metaphor for brand systems.
Yes, stay with me.
Strong brands don’t rely on a logo alone. Patterns, motifs, and visual language help carry the system across packaging, campaigns, social, and everything in between.
Sometimes the elements people call “decoration” are actually doing the heavy lifting.
What’s one brand you think does this really well?
it's Sunday night, 11:17pm and I suddenly saw my work next to legends like @Daniella and @Sevd Atas
now, I can go to bed 😴
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