I Just Created HYDRUM VEIL 🔥

HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.

The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap? 

Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.

Drop your replies in cmnts.....!!!!! 🙌

That pumpkin orange + twilight violet combo is 🔥

Really strong visual direction.

I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.

It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.

You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.

Built to be explored

The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.