A short-form visual concept exploring the intersection of beauty, wellness, healthy aging, and quiet luxury.
I developed the creative direction, visual storytelling, AI-assisted imagery, editing, pacing, typography, and music direction to create a refined, premium social-first aesthetic.
The concept is designed to turn a simple idea — how we think about aging — into an elegant, emotionally engaging piece of short-form content for beauty, wellness, and lifestyle brands.
Creative Direction · AI Visuals · Storytelling · Video Editing · Short-Form Content
Exploring the visual mood for a new brand identity. Which direction feels more distinctive and has more potential to grow into a recognizable brand system?
I created a complete social-media content concept for a beauty brand to demonstrate my skills in design, content planning, copywriting and creator/UGC ideas.
Philly shops - social media manager & brand content.
Created brand and social media content for Philly Shops, a personal shopping and lifestyle brand. Developed promotional copy, product descriptions, social media captions and marketing ideas designed to communicate the brand clearly while keeping its tone friendly, relatable and appealing to its target audience.