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Taste Test
Tough Choice
A or B?
I tried refining the visual identity for a fried chicken brand.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Creation of a visual identity for the launch of a Brazilian book that discusses boring, yet necessary, topics for a company. The cat represents this feeling of "boringness" due to its lifestyle. The brand needed to be charismatic to attract people's interest and creative to stand out from the crowd.
Brand DesignLogo DesignDigital illustrationAdobe PhotoshopAdobe Illustratorvisualidentitycatsfinance
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Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
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#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Love this direction 🔥
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the “L” bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life 💚
Love the attitude captured here. The contrast system and shape flow create a very confident, high-energy identity.
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