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A new project focusing on the premium materials used by Apple in its iPhone Pro Max range.
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It all started with a simple observation:
Sportswear isnβt experienced in one context.
(trust me, the gymrat in me knows what she's talking about)
Itβs worn. It stretches. It moves. It lives in real environments.
But most product visuals live in one world: studio, clean, controlled.
So I built a system that turns a single piece into five visual dimensions:
β’ Macro β feel the material
β’ Studio β see the product
β’ Real life β understand the use
β’ Urban β project the identity
β’ Packshot β observe the detail
5 shot types Γ 4 variations each: a complete visual system from a single input
No photoshoot. No heavy setup.
Just one image β full visual system.
Curious to hear what you think π
Try the technique here: https://app.flora.ai/techniques/fitness-apparel-photoshoot-hx9yzj
β’ Apr 14
Sound on for this one π§‘π
A walkthrough of how the Novra brand identity was built from the ground up. Logo construction, type system, color architecture, all from the brand book.
Full case study with breakdowns landing soon.
Cool!
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