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NIKE — “SHIFT” | Conceptual Campaign
A bold, high-energy Nike campaign concept built around movement, versatility, and the idea of never slowing down.
The campaign uses a strong red-and-black visual system, cinematic photography, oversized typography, motion blur, and dramatic lighting to create a premium sports-fashion aesthetic.
The network for creativity
Join 1.25M professional creatives like you
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super cool project! the typographic work is impeccable and super interesting
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More soon.
So true May! That "less rush, more meaning" is exactly what brands are missing today. Love your approach to strategic branding!
At first glance, this looked like a simple experiment.
In reality, it turned out to be much more challenging than I expected. 👀
Another round of generative AI testing, this time focused on transforming a logo and placing it into various creative environments. Nano Banana performs surprisingly well for this kind of task and offers a strong level of control over the final output. The creative possibilities are huge, and at this point the main limitation is really imagination ✨
Even with prompts designed to preserve proportions and logo scale, the model did not always remain fully consistent. In some cases the geometry or size of the mark shifted slightly, so I used Generative Fill in Adobe Photoshop to clean up the final details.
Interestingly, generating the assets was not the hardest part. Once I started adding music and building a more dynamic edit, it became clear how much work it takes to polish even a seemingly simple concept 🎬
Overall, I’m really happy with the result and will definitely keep exploring this direction.
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#GenerativeAI #AIDesign #CreativeAI #BrandDesign #MotionDesign #NanoBanana #VisualDesign #AIWorkflow #netflix #freepik
