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This project showcases a complete packaging design for a premium daily multivitamin supplement. My objective was to create packaging that immediately communicates quality, trust, and professionalism while helping the product stand out on retail shelves and online marketplaces.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Most cookware brands sell the finished plate.
Ferrous sells the fifteen minutes before it — dark, brass-lit, mid-service.
One broken ring. One light source. Zero color exceptions across twenty mockups.
After seeing so many amazing submissions, I was truly blown away by what Squarespace could do. I couldn't resist hopping on the challenge with less than 48 hours to go!
I created RUNNIT as a minimal, earthy studio concept that mixes raw ceramic craft with modern digital design. Built entirely in Squarespace, the site blends textured earthy tones, high-fashion ceramics photography, interactive product carousels, and live booking systems into one cohesive space.
Finish Layer & Tools Used
- Block Transforms: Rotated, scaled, and offset specific blocks (like the 3D ceramic vases) directly over display typography to create layered, asymmetrical depth.
- Block Animations: Added scroll-driven motion and hover effects to the images and layout elements to give the visual flow an extra tactile kick.
- Custom Font Uploads: Imported custom brand serifs to set a luxury, editorial tone across all main section headings.
WEBSITE LINK: RUNNIT
PASSWORD: CLAY
A few steps I took building RUNNIT
