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From the vault — a property valuation campaign for TLC London.
Motion-led storytelling to make a complex message simple and engaging.
videoeditormotiondesignsocialadsMotion DesignVideo EditingVideo Post-ProductionAdobe After EffectsAdobe Media EncoderAdobe Premiere Pro
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
A new challenge arose before us, what style should we move into? More reserved, or, as we call it, "Glamour" 😁
15 voted
43%
20 voted
57%
35 votes
Closed
Option2, but it depends on what kind of brand this is.
A modern fintech branding exploration designed to create a confident, trustworthy, and premium financial identity. The project includes a distinctive visual language, refined brand direction, and engaging Instagram Story designs built to communicate financial products in a simple and visually compelling way.
Love this gradient blend. I will definitely try it out
