Growth Specialist Needed for AI-Driven Alcohol Platform LaunchGrowth Specialist Needed for AI-Driven Alcohol Platform Launch
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About SoberSmart
SoberSmart is an AI-powered alcohol safety platform combining a USB-C plug-in breathalyzer with a behavioral coaching app. Think Whoop - but for alcohol. We track BAC data over time, coach users to make smarter decisions, and build long-term behavior change through AI-driven insights.
We're launching in Canada and the USA, backed by angel investors, with a razor-and-blade model: hardware at $179 CAD + $5.99/month subscription. The roadmap includes partnerships with rideshare platforms, insurance companies, and corporate fleets.
This is ground floor. Real equity upside for the right person.

What We Need
We need a growth specialist who has launched DTC consumer products and knows how to drive pre-sales before a product hits shelves. You'll own the full funnel from awareness to purchase.
Specifically:
Build and optimize our pre-sales funnel (landing page, email sequences, conversion)
Launch and manage paid social (Meta and/or TikTok)
Drive our first 500 - 1,000 presale units
Set up email automation and lead nurturing
Report weekly on CAC, conversion rates, and pipeline

You Are
Proven DTC growth marketer with at least one successful product launch
Comfortable working lean and fast with a startup budget
Ideally experienced in health, wellness, or consumer tech
Results-driven — you own the numbers

What We Offer
$2,500–$5,000 for 4 weeks
Equity conversation possible for the right fit
Ground floor opportunity with a fast-moving startup
Real autonomy, you run this
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