Title From Trends to innovation Description Most businesses begin by following what is already trending. While trends can bring short-term attention, they rarely create long-term identity. My creative approach starts differently: first, I define the vision, then I develop the idea in depth, analyze the market, identify the gap, and finally transform that idea into a unique concept. Instead of chasing trends, I focus on creating ideas with the potential to become the next trend through originality, strategic thinking, and meaningful collaboration