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A brand should look as confident as the work behind it.
Looks really bold!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I love a brand of HOES.
A hot take in branding: Should premium always play it safe?
We recently explored two contrasting creative directions for a premium carpet and home décor brand based in Jaipur, India.
Moodboard 01: Challenges category conventions with a maximalist, editorial approach. Inspired by visual journals, printed matter and the stories objects carry.
Moodboard 02: Embraces familiar premium codes. Neutral colours, conventional logo forms and spacious layouts that let the products take centre stage.
Both serve a purpose, but the brand's core idea is “Stories Worth Keeping.”
Which direction would you remember for a brand that sells more than objects, but the stories behind them?
01 or 02?
8 votes
Ends in 22h
