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A brand should look as confident as the work behind it.
Looks really bold!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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a lot of what gives a brand character lives in the little details.
some favourites from Yield
A logo should do more than look good. It should communicate what the business stands for.
Just a normal day.....
For this Gym Flooring brand, I focused on creating a visual identity that connects with the industry through strength, movement and performancea.
From the symbol and typography to the color direction, every element was developed with the flooring and fitness space in mind.
The goal was simple: create a logo that feels bold, modern, relevant and easy to recognize.This is the part of branding I enjoy most turning a business concept into a clear visual identity.
Need a professional logo or brand identity for your business?
DM me.Frais Wahab Brand Identity Designer#BrandIdentity hashtag#LogoDesign hashtag#BrandDesigner hashtag#VisualIdentity hashtag#LogoDesigner hashtag#GymBranding hashtag#GymFlooring hashtag#Branding hashtag#GraphicDesign hashtag#FraisWahab
Hard-Tools needed to strengthen its brand presence and turn its communication into a clearer, more consistent, and more professional expression of the business.
The project started with a central question: how can a tools and equipment brand communicate strength, reliability, and expertise without falling into the generic visual language of the category?
The strategy focused on three main objectives:
01 — Strengthen perceived value
Build a visual communication system that conveys solidity, quality, and authority, bringing the brand’s perceived professionalism closer to the level it aims to occupy in the market.
02 — Create consistency across communication
Develop a visual language that could work across different touchpoints — campaigns, commercial materials, social media, and promotional assets — while maintaining recognition and coherence.
03 — Turn products into brand communication
Rather than simply showcasing tools and products, the visual approach was designed to communicate the attributes behind the brand: performance, precision, durability, and reliability.
Based on this strategic direction, I developed the creative and visual direction and designed the communication materials, working across composition, hierarchy, typography, image treatment, identity application, and commercial layouts.
TOP!!