Meta Ads Campaign for an E-commerce Business.

I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.

Campaign Details

Platform: Facebook Ads (Meta Ads Manager)

Industry: E-commerce

Campaign Objective: Messaging Conversations

Ad Spend: $1.90

Impressions: 3,925

Messaging Conversations Started: 27

Cost per Conversation: $0.07

My Approach

I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.

Key Result

The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.

This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.

Services: Meta Ads Management, Facebook Advertising, Audience Targeting, Campaign Optimization, Performance Reporting.

Awesome results! Quick question: Did you rely more on Advantage+ placements or manual placements for this specific campaign?

𝐂𝐎𝐑𝐀𝐋 𝐑𝐎𝐘𝐀𝐋𝐓𝐘 𝐒𝐩𝐞𝐜𝐮𝐥𝐚𝐭𝐢𝐯𝐞 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

Role: AI Creative Director / Cultural Luxury Brand Strategist

Deliverables: 6-Asset Editorial Campaign Suite & Brand Architecture

Tools & Tech: Higgsfield, Photoshop, Color Grading Workflow

Industry: Fine Jewelry, High Fashion, West African Luxury

𝐓𝐡𝐞 𝐁𝐫𝐢𝐞𝐟 & 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞

CORAL ROYALTY explores the intersection of ancient West African royal iconography and modern haute-couture geometry. The project aims to demonstrate how high-end cultural jewelry, specifically hand-carved Benin coral beads and 24k gold filigree wirework, can be directed into a global luxury campaign using advanced generative tools.

The Primary Challenge: Achieving 100% material and character fidelity, ensuring the exact coral bead carvings, gold clasps, and model likeness remain identical across diverse camera angles, distances, and lighting setups.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧

Cultural Authenticity: Fused traditional West African regal adornments (Ike-Eje coral beads, sculpted gold cuffs) with modern brutalist terracotta architecture.

Asset Locking: Maintained model persona, braided updo styling, and crimson embroidered suit details across full-body, close-up, and product-only compositions.

Commercial Scalability: Delivered a complete multi-touchpoint launch suite in days, reducing pre-production timelines and prototyping costs for luxury houses.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐬𝐬𝐞𝐭 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧

01. Hero Campaign Poster: Regal close-up portrait with gold serif typography overlay.

02. Architectural Context: Full-length pose stepping past monolithic sandstone columns.

03. Macro Beauty Shot: Micro-detail study on skin pores, coral textures, and gold refractions.

04. Gallery Display: Standalone jewelry set on a brutalist concrete pedestal under a museum beam.

05. Motion Detail: Dynamic close-up capturing gold and coral tassels swinging from a wrist.

06. Architectural Exit: Full-body back view walking through carved sandstone arches into golden-hour shadows.

Work With Me

Looking to launch or prototype a high-end luxury campaign with authentic storytelling and technical precision?

📩 Send a message or hire me directly through Contra to elevate your brand’s visual identity!