I help brands turn content into culture. Social & creative strategist with 7+ years across Instagram, Google, and entertainment. I’ve scaled @instagram’s Broadcast Channel (3M+) and Threads (40M+) through community-led strategy, real-time engagement, and creator collabs. Specializing in content, copy, and culture-driven campaigns that drive conversation and growth.
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Recent work @Google USA with the Brand Sociak team as a community manager + social producer -
I help brands show up in culture, not interrupt it 💖
Over the past several months I’ve been leading owned community engagement for @Google across cultural moments — from Stranger Things and Bridgerton to Doechii’s Grammy moment, K-pop fandoms, internet nostalgia, and product Easter eggs.
My focus has been translating search trends and internet conversation into authentic community engagement, crafting responses from @Google that feel native to the internet while representing the brand voice.
Along the way, I’ve been engaging with a 60M+ global audience across Google’s social platforms.
Currently exploring opportunities in
• Social Strategy
• Community Strategy
• Cultural Marketing