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Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
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#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Good job
Thanks so much for your comment
Love this direction š„
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the āLā bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life š
Thanks so much for your comment
This really means a lot
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