Exploring imagination through texture, typography and skincare. ✨

For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.

Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.

These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.

A small study in how texture can become communication. 💧

#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding

Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?

Happy to share submission for the invideo Editor Challenge! 🚀✨

For this video, I created an effect I call "Ao Dai Flicker" - blocks of light that flicker across the frame and flip the colours underneath every time the outfit changes.

AO DAI FLICKER

Nobody saw her go through the door.

But every time the light flickered, she stepped back out as someone new.

Seven flashes. Seven looks. One quiet street.

Where does she change? No one knows - and honestly, that's the fun part. ✨

Why fashion? Because fashion lives in the moment of change, and it never slows down. Trends turn over in a week, and every look deserves its own big reveal, not a copy-paste cut. So I made every cut a flash: pink and blue halftone bursts that feel like a printed magazine, a stream of binary code for the screen era, and Difference-blended shapes that turn each reveal into a little flashbulb moment. 

It's the kind of edit fashion creators want on every post but rarely have the hours to build by hand. That's exactly what I wanted invideo Editor to take off our plate: the same impact on every single cut, built from a description instead of hours of keyframing, while every creative call (the colours, the rhythm, which look gets the loudest flash) stays ours. Behind the scenes:

Primary effect: Shape Flicker — Mixed-Media Outfit Transitions

Large squares and rectangles flash across each outfit change, creating bold colour inversions through Difference blending. Blue and pink halftone flashes, black-and-white print textures, and small data-style digits add a mixed-media finish. Each burst clears quickly to reveal the next outfit, with a clean final shot.

Process note:

I started with my own fashion footage, filmed from a fixed camera position with outfit changes at matching poses. I asked invideo Editor’s timeline agent to build the transitions using editable shape layers and Difference blending, without rotoscoping or object tracking. My refinements focused on the shapes’ size, placement, drift, and flicker timing, then adding halftone and data textures while keeping each outfit clearly visible.

Which look is yours? Drop the number 1–7 below 👇

LINKS

invideo timeline: https://invideo.io/share/Ao-dai-Flicker-v1BryMJao80

Instagram post:

invideo Editor is free to try.

@invideo.io @invideo.creators

#invideocontrachallenge #invideoeditor

The flickering light effect sounds really creative! 🔥 Love how you connected the lighting transitions with the outfit changes. Such a unique visual concept and great execution! 👏✨