GenGlo is redefining early skincare for ages 8–14 with gentle, dermatologist-guided formulas and a confidence-building approach. FLM Studio built the brand from the ground up, creating a world that speaks to young skin without feeling childish.
Sunshine yellow. Soft gradients. Playful illustration. Big-sis energy. The identity was designed to feel bright, approachable and uplifting, turning everyday skincare routines into moments of joy.
A complete brand identity, custom illustration system, full packaging design across three products and comprehensive brand guidelines.
generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?