I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step

The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number

Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub

On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence

Live site: nation-site-xi.vercel.app Concept work, not affiliated with Nation

The boarding pass idea for "JOB to OWN" is clever. Love that the ticket tears apart as the page builds.

Our new site is live. Apollo Studio is a design partner for product teams. The site leads with our work, shows everything we can help with, from products and design systems to websites, motion and pitch decks, and introduces the team. You can book a call from any page.

Huge congrats Alex! Leading with work is such a smart move - shows confidence. The book-a-call from any page is a great conversion hack too. Going to check apollostudio.design now! 🚀