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Two hero directions for a travel brand A is light/editorial, B is dark/booking-platform style. Which one would make you trust the brand and keep scrolling?
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White or dark?
Early motion tests for an upcoming product video.
60 voted
37%
102 voted
63%
162 votes
Closed
Just dropped a new matcha e-commerce concept 🍃
Curious to hear your thoughts on the experience and visual direction!
Looks great!
Daze coffee brand identity: warm cream and deep brown, four-leaf clover mark and full touchpoint system. Contra content in your narrative format:
Some brands make you want a coffee. Daze makes you want to stay a while.
The identity was built around warmth deep espresso brown, soft cream, and a four-leaf clover mark that feels lucky without trying too hard. Established 2025. Here's to better days.
The real challenge with café branding isn't the logo. It's making sure the identity holds across every surface a customer touches coasters, takeaway cups, cup carriers, outdoor menus, storefront signage, and the back of a t-shirt someone wears out of love, not obligation. Every touchpoint was designed to feel like it belongs to the same world.
The cup carrier says it best. "Here's to better days." That line does more brand work than any tagline on a wall ever could.
This is what café branding looks like when every detail is considered from the stamp on the coaster to the logo on the awning.
Does this make you want to order a coffee? 👇
Tools: Figma, Illustrator
#CafeBranding #BrandIdentity #PackagingDesign #LogoDesign #FoodBranding #ContraFreelance #BrandDesign #VisualIdentity
Nice❤️
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